Miscellaneous: Marketing & More
What Does “Responsive Website” Mean?*
(*This article originally ran on typemonkeys.com, where I work with an awesome graphic designer to create websites and other marketing materials.) What makes a website responsive? You may have heard about “responsive websites,” but might not know what they are. “Responsive” means the website responds to different-sized devices so the user experiences your website optimally…
Read MoreHow to Embrace Cold Calling*
(*This article was originally written for Networking Moms, facebook.com/networkingmoms and ran on typemonkeys.com, where I work with an awesome graphic designer to create websites and other marketing materials.) Dread cold calling? Don’t! Here are 10 ways to change your attitude about it: 1. Embrace that sometimes you have to do it. Even in today’s…
Read MoreGet Real! We DO Judge Books (and Products) by their Covers!*
(*This article was written by Jeff Zampino and originally ran on typemonkeys.com, where I work with Jeff — an awesome graphic designer — to create websites and other marketing materials.) Whoever said “don’t judge a book by its cover” had someone design him or her a really ugly book. Good packaging design *is* important. Not…
Read MoreTipping the Scales in Your Favor: Branding Your Startup Law Firm*
(*This article originally ran on typemonkeys.com, where I work with an awesome graphic designer to create websites and other marketing materials.) Congratulations on taking the plunge and launching a legal startup! You’ve joined the ranks of those who want to the maximum ability to shape their own futures. A key consideration is figuring out what…
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