Get Real! We DO Judge Books (and Products) by their Covers!*
(*This article was written by Jeff Zampino and originally ran on typemonkeys.com, where I work with Jeff — an awesome graphic designer — to create websites and other marketing materials.) Whoever said “don’t judge a book by its cover” had someone design him or her a really ugly book. Good packaging design *is* important. Not…
Read MoreTipping the Scales in Your Favor: Branding Your Startup Law Firm*
(*This article originally ran on typemonkeys.com, where I work with an awesome graphic designer to create websites and other marketing materials.) Congratulations on taking the plunge and launching a legal startup! You’ve joined the ranks of those who want to the maximum ability to shape their own futures. A key consideration is figuring out what…
Read MoreMaking the Time to Do What You Love
My first stab at a title was “Finding the Time to Do What You Love.” But it’s not about finding it. It’s not like I’m going to walk outside one morning and find a package of hours from Amazon Prime. No. It’s about making the time to do what’s important. In one sense, I’m very lucky.…
Read MoreGobsmacked: What Happens When You Don’t Listen
The British call the feeling of astonishment at something utterly surprising as being “gobsmacked”: “I was utterly gobsmacked when I ran into my 85-year-old neighbor while trekking in Nepal.” When you’re being redirected back to your soul path, however, this gobsmacking thing feels much more like an actual smack to get you back on track. If…
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